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Maria Farley serves as the Associate Director of Lifecycle Marketing at BetterHelp.com since December 2021. Previously, Maria held multiple roles at Grove Collaborative, including Senior Marketing Manager, where responsibilities included collaborating on integrated retention marketing campaigns and launching the Grove mobile app. Maria's background encompasses a strong focus on email marketing strategies, customer acquisition, and loyalty program optimization. With experience in data analysis and customer success, along with earlier roles in sales and research, Maria brings a comprehensive skill set in marketing and customer engagement. Maria earned a Bachelor of Science degree in Economics from Santa Clara University in 2014.