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Tal founded Betterez in 2011 with a mission to transform bus travel through ground-breaking innovations in reservation technology. As CEO, he manages the company¡¯s fast-growing business across Europe, North America, Latin America, and Australasia. Tal was previously Vice President of IT, at Porter Airlines and led several projects at Deloitte Consulting¡¯s CRM practice in Silicon Valley, UK, Netherlands, Italy, and Canada.