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Helena Ije is a seasoned professional with extensive experience in the healthcare and pharmaceutical sectors. Currently serving as COO and Co-Founder of Better Medicine since March 2022, Helena previously held the position of NHS Implementation Manager at Livi from September 2021 to March 2022, contributing to the provision of NHS services to over 6 million patients. During tenure at MSD in the UK, spanning from June 2017 to September 2021, Helena progressed through various roles including Associate Brand & Customer Manager for Anti-Infectives, Commercial Excellence Associate, and Specialist Marketing Associate for Antibiotics, where strategic brand management and cross-functional collaboration were key responsibilities. Helena holds a Bachelor's Degree in International Hospitality Management from the University of Surrey and a background in science from Gustav Adolf Grammar School.