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Will Mayer is a Co-Founder of Better Half, a creative agency and consultancy that works with clients in lifestyle, wellness, finance, and fashion. Will is also a High Priest at Cult of Brand, where brand creatives and cult scholars explore the mysteries behind iconic followings. Additionally, Will serves as a Sr. Advisor and Investor at Bilt Technologies, advises and invests in companies like Paceline, and has experience in directing films at Stink Films. Will has also held leadership positions in creative and brand at Equinox.