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Tue Lumbye is an experienced professional with a strong background in the iGaming and sports betting sectors, currently serving as Senior Head of the Danish Market at Better Collective since July 2020. Lumbye has held various roles, including Head of the Dutch Market and Special Projects Consultant at Better Collective. As the Founding Manager of Adwiser ApS since July 2002, Lumbye focuses on private and public equity investing, emphasizing support for passionate startups addressing real-life challenges through high-quality digital products and services. Additional experience includes serving as Board Member and Advisory Board Member for Betmarkets, and holding various roles in other notable companies in the industry, such as Managing Director at Gamina Ltd. and Founder & CEO of BetXpert, a leading sports betting affiliate in Denmark. Lumbye holds a Master of Science degree in International Marketing from the University of Southern Denmark.