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Anthony Vella is a Senior Content Manager at Better Collective, focusing on SEO-friendly content for commercial sports betting sites since January 2022. Prior to this, Vella served as a Content Editor at iTech Media, leading a responsible gambling initiative and enhancing traffic through user-centered content strategies. Additional experience includes roles such as Senior Sports Content Executive at Virgin Bet, where Vella managed marketing campaigns, and UX Delivery Executive at Kindred Group plc. Vella also has a background in content management with Playtech BGT Sports and Ladbrokes.com, contributing to the accuracy of betting information. Earlier career positions include Content Coordinator at Oddschecker and roles in finance as a Credit Policy Analyst and Tax Assistant. Vella holds a BSc (Hons) in Financial Mathematics from Brunel University London.