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Kent Cunningham is an accomplished executive with extensive experience in leadership roles across various sectors, including private equity, food and nutrition, and marketing. As Chief Executive Officer of Better Choice Company since May 2023, Cunningham also serves as a board member. Prior experience includes serving as Principal at Catapult Consulting, where independent advisory was provided to private equity clients, and as CEO of 1440 Foods, leading a successful turnaround and sale for a $400MM+ supplement and snacking business. While at The Bountiful Company, a key member of the North America Leadership Team contributed to a $5.75B sale to Nestle. Cunningham's marketing expertise was further demonstrated in previous positions with Whole Earth Brands and Glanbia Performance Nutrition, where substantial sales growth and brand repositioning were achieved. Educational credentials include a Bachelor of Arts in Communications from the University of Michigan and an MBA in Marketing from Vanderbilt University.