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Yoav Dembak is the CEO & Co-Founder of Beteende, a company focused on understanding the people receiving care. With a background in founding and leading various companies such as Colabo, VMware, Inc., B-hive, and Breach Security, Yoav has expertise in conversational commerce, virtualization management, self-driving cloud technology, and application security. Prior to their ventures in the tech industry, Yoav served in the Israel Defense Forces, where Yoav helped create and operate the first special forces unit in the world to use dogs in military combat operations. Yoav holds a BA in Computer Science and Business Mgmt. from Tel Aviv University.