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Ricardo Abad is an accomplished marketing and management professional with extensive experience across various sectors, currently serving as the Country Manager for Betcris in Ecuador since August 2021. Previously, Ricardo held several key positions including Jefe de Marketing at Seres (Laboratorio Farmacéutico), Gerente de Retail at Corporación Fernandez S.A., and a consultant role at Independiente. Notably, Ricardo spent over a decade at Lotería Nacional, where responsibilities included leading marketing strategies and brand management. Prior roles also include Distribution Channel Manager at Colgate Palmolive and Gerente de Mercadeo y Ventas at Premiummar, as well as Jefe de Compras at TIA S.A. Educational credentials include a degree in Marketing from Universidad Laica 'Vicente Rocafuerte de Guayaquil' and professional development at renowned institutions such as Tecnológico de Monterrey.