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Gev Balyan has a diverse work experience in various roles and positions. Gev started their career in 2012 as the CEO of Bang2Joom. In 2014, they joined BetConstruct as the VP Special Projects, CMS Product Owner, and Search Engine Optimization Consultant. In 2014, they also founded UCRAFT and took on the role of Founder. At UCRAFT, they also served as a Google Penalty Recovery Expert from 2017 to 2020. Most recently, in 2019, they became a Co-Founder of HOORY. Overall, Gev Balyan has a strong background in entrepreneurship and expertise in project management, SEO, and digital marketing.

Gev Balyan completed their general studies at School N172 after Hakob Oshakan in Yerevan from 1995 to 2005. Gev then attended Yerevan State University, Faculty of Economics, where they obtained a Magister degree in Economics from 2005 to 2011. In addition to their formal education, Gev obtained certifications in G Suite Administrator Fundamentals from Coursera in 2019 and Duolingo English Fluency: Proficient from Duolingo in 2016.