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Heta Desai

Analytics Manager at Betches

Heta Desai has a range of work experience in various roles and industries. Heta currently works as a Consumer Insights Analyst at Betches Media, where they collect and analyzes data from various platforms to improve business operations and deliver data-driven insights to a broad audience. Prior to this, Heta worked as a Graduate Student Assistant at Pace University, where they provided support in various capacities. Heta also gained experience as a Marketing Intern at Digital Reasoning, where they utilized various tools for digital campaigns and conducted market research. Heta has also worked as an Associate Media Planner at UM Worldwide, where they implemented media plans and executed buying strategies for notable clients, and as a Business Development Intern at The Brand Saloon. Additionally, they have internship experience at One Network Entertainment Pvt Ltd. Overall, Heta has demonstrated a strong analytical and strategic mindset throughout their work experience.

Heta Desai completed their education in a chronological manner. Heta pursued a Master's degree in Marketing Analytics from Pace University - Lubin School of Business from 2019 to 2021. Prior to that, they obtained a Bachelor of Management Studies (BMS) degree in Business Administration and Management from Usha Pravin Gandhi College of Arts, Commerce and Science, which they completed between 2015 and 2018. Heta's high school education was completed at Narsee Monjee College of Commerce and Economics from 2013 to 2015.

In addition to their formal education, Heta Desai has also obtained several certifications. Heta earned the "Advanced Google Analytics" certification from Google Analytics in June 2021. In May 2020, they obtained the "Google Analytics for Beginners" certification from the same institution. Furthermore, Heta has completed an "Introduction to R" certification, provided by Data Camp, although the specific month and year when they obtained it are not mentioned.

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