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Isadora Prado is an experienced Strategy Director currently at BETC HAVAS since July 2023, previously serving in the same role at Ogilvy from August 2020 to July 2023, where the main client was Magalu. Prior experience includes positions as Senior Strategy Manager and Strategic Planning Manager at Talent Marcel, overseeing clients such as CNA, TCL, and Heineken, along with roles in strategic planning at Ogilvy & Mather, Kolab/WMcCann, and Artplan, working with notable brands like GSK and Coca-Cola. Isadora's expertise encompasses strategic planning, brand positioning, digital strategy, and consumer behavior analysis. Educational qualifications include a Bachelor's degree in Social Communication from Universidade Federal Fluminense, a marketing return analysis course from USP, and an ongoing MBA in Leadership and Innovation from FGV.