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James Cooper has worked in the creative industry since 2012. James began their career at Tool of North America as an Interactive Director, where they directed digital and film content for Emmy award winning production company tool. In 2013, they worked as a Creative Director at 72andSunny on the Google account, and then as a Creative Lead at Google Creative Lab. James then worked as Head of Creative at Betaworks, where they were responsible for business strategy, creative execution and content. In 2016, they became Chief Creative Officer at Poncho, Inc., and in 2019 they worked as a Group Creative Director Freelance at Anomaly, running the global Uber account. In 2020, they co-founded Creative Content Works, and in 2021 they became CMO / Content Lead at The WEI and ECD Zooperheiss at Zooperhsiess.

James Cooper attended The University of Manchester from 1991 to 1994, graduating with a Bachelor of Arts in James'story.