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Shay Hershcovici has worked in a variety of roles in the business and marketing sectors since 2012. In that year, they served as a Business Development Consultant for Viatecla, where they worked with an international project team and attended weekly meetings with the CFO. Shay also performed market analysis and presented an internationalization implementation plan for the Brazilian market. In 2013, Shay worked as a Marketing Intern for L'Oréal and as a Co-Founder and Business Developer for Nano Textile. Shay also became the Marketing Director for Shay Sapir Investment in 2014 and in the same year, they co-founded Betalin Therapeutics, where they serve as Director, Co-Founder and VP of Business Development. In 2015, Shay became Co-Founder, Chief Operating Officer and Head of Product Department for SONOVIA LTD. and also held the role of Co-Founder and Marketing Manager.

Shay Hershcovici completed a Bachelor of Business Administration (BBA) in Marketing from Reichman University (IDC Herzliya) between 2009 and 2013. In 2012 and 2013, Shay also completed a Master of Business Administration (MBA) in Business, Management, Marketing from Universidade Nova de Lisboa. In 2011, Shay completed an Entrepreneurship diploma, summer semester from Babson College. Shay is currently pursuing a Master of Business Administration (MBA) in Entrepreneurship/Entrepreneurial Studies from the College of Management.