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William Custis has a diverse work experience spanning multiple industries. William currently holds the position of Performance Marketing Manager at Prophet Exchange, a role they began in January 2023. Prior to this, they worked at EY, where they held two roles. From July 2022 to January 2023, they served as a Senior Technology Consultant, and from October 2020 to July 2022, they were a Technology Consultant Staff. Before joining EY, they co-founded BackThisBet in October 2019, where they played a key role in the platform's development. In 2019, they also gained experience as a Technology Advisory Intern at EY. Earlier in their career, they worked as an Information Technology Business Analyst at UPS and held a position at Top Golf as a Golf Services and Bayhost. William also ventured into entrepreneurship as the Owner of Collegiate Lawn Care and Pressure Washing, where they provided various services and implemented strategies to attract customers.

William Custis completed their Bachelor of Science degree in Mathematical Business at Wake Forest University from 2016 to 2020. During this time, they also pursued a minor in Computer Science. Later, from 2018 to 2020, they attended the Wake Forest University School of Business to obtain a further Bachelor of Science degree in Mathematical Business. Apart from their academic pursuits, they also hold a certification in Lifeguard/CPR from the Red Cross Blood Services, with no specified month or year of obtaining it.