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Robi Reed's work experience began in 1989 when they founded their own company, Robi Reed Entertainment, where they served as the owner until 2009. In 2009, they joined Black Entertainment Television (BET) as the Senior Vice President of Talent and Casting, Original Programming. In 2012, they founded the Reed for Hope Foundation and served as its President until 2014.

Robi Reed has a Bachelor of Arts degree in Speech Communications and Theatre from Hampton University.