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Anaëlle Raypoulet is a seasoned marketing professional with extensive experience in digital and retention marketing. Currently serving as a Senior Retention Marketing Manager at BestSecret since December 2021, Anaëlle previously worked at Zalando Lounge as a Display Manager. Freelancing as a Digital Marketing Consultant from April 2017 to February 2020, Anaëlle specialized in e-commerce strategies, Google Ads, and email marketing. Earlier roles include Social Media Analyst at PRISM (WPP Group), Junior PPC Display Specialist at agoda.com, and various positions in marketing and project planning. Anaëlle holds a Master's degree in Business, Management, Marketing, and Related Support Services from KEDGE Business School, along with an exchange program at the Indian Institute of Management, Kozhikode.