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Sergio Escoté is the Founder and CEO of Optima, an advertising technology company focused on revenue optimization and predictability for publishers. Since May 2009, Escoté has led the company to provide solutions across various formats including Display, Video, Rich Media, Native, and CTV. In addition, Escoté is the Founder and Chairman of bestprice.com and serves as an investor in multiple companies including xAI, SpaceX, Cultivated Biosciences, Rejuveron Life Sciences AG, Osmind, Bionaut Labs, Paradromics Inc., and nate, a digital assistant that utilizes neural networks for online transactions.