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Brad LeBlanc is senior vice president & chief development officer for Best Western® Hotels & Resorts. Joining Best Western in 2019, LeBlanc leads sales and development efforts for North America expansion of the Best Western core brands, SureStay Hotel Group®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden® by Best Western, Sadie® Best Western, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western. He also serves on the brand’s senior executive team, which shapes and executes Best Western’s long-term strategies.

LeBlanc previously served on the executive team of Serendipity Labs, a hospitality-focused co-working brand launched in 2012 across North America. In 2004, LeBlanc successfully launched the Cambria Suites brand and upscale hotel division for Choice Hotels.