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Steen Beck is an experienced media professional currently serving as the Media Director at Tricycle Day since January 2024, where responsibilities include overseeing media and marketing strategies for Let Go Studio in the psychedelic space. Previously, Steen held senior roles in media buying and campaign management at Best Practice Media, Koality Media, and Magic, focusing on optimizing ad performance across multiple platforms. Additional experience includes roles in artist management and consulting, where Steen developed marketing strategies and supported a diverse roster of artists. Steen holds a Bachelor's degree in Business Administration from Texas State University and completed further education at Downtown Music Holdings in 2020.