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Bas Rensen is an accomplished executive with extensive experience in leadership roles within the fresh produce and floral industries. Currently serving as CEO and board member at Best Fresh Group since July 2021, Bas also holds managing director positions at Valstar, Quality Life Produce, and Bioworld b.v. Previously, Bas was managing director at FV SeleQt B.V. and Flamingo Flowers BV, and began professional career as an account manager at Unicum Freesia and Computer Marketing Associatie BV. Educational background includes a Bachelor’s degree in Small Business & Retail Management from Rotterdam University of Applied Sciences, alongside an Executive Education programme from INSEAD and media training from HarveyLeach London.