Christopher G. has a strong background in marketing and digital acquisitions. Christopher currently holds the position of Growth Product Director at Best Egg since May 2022. Prior to this, they served as the VP, Digital Acquisitions Program Manager at Citi from November 2021 to May 2022. Christopher also worked at OneMain Financial as a Manager of Digital Acquisitions/Optimization and as a UX/UI Designer, where they translated data and business goals into effective UX solutions. Christopher also managed A/B testing and website conversion rate optimization. Christopher gained experience in marketing and lead generation as the Director of Marketing at WizeHive from September 2013 to July 2016. Christopher started their career at the University of Delaware, where they worked in roles such as Communications Assistant and A/V Technician.
Christopher G. completed their Bachelor of Science (B.S.) degree in Marketing from the University of Delaware, where they attended from 2009 to 2013. In 2018 to 2019, they pursued a Graduate Capstone Certificate in User Experience Design at the University of Wisconsin-Madison.
Alongside their formal education, Christopher obtained several certifications. In 2017, they acquired certifications in Content Marketing, Email Marketing, and Inbound Marketing from HubSpot. In 2018, they received certifications in AdWords Search from Google, Technical SEO and SEO Fundamentals from SEMrush, and Bing Ads Accredited Professional from Microsoft. Additionally, in 2018, they obtained the Google Analytics Individual Qualification. Lastly, in 2019, they attained a Sketch for UX Design certification from LinkedIn. Christopher's certification in Technical Product Management from LinkedIn is expected to be obtained in March 2023.
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