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Sofia Melo has been a vital part of Best Day Travel since February 2010, serving as Asistente Ejecutiva de la Dirección de Producto for Mexico, Central America, and Cuba until February 2013, before advancing to the position of Chief Marketing & Product Officer PA in July 2014. Sofia Melo's extensive experience in marketing and product management demonstrates a strong commitment to the travel industry. Education includes studies at the Commercial Academy and Linguistic Center (CALC).