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Giovanna B. has over 20 years of experience in the creative industry. In 2021, they began working as the Managing Director & Producer at Bespoke Digital. From 2008 to 2021, they worked at New World Talents as a Creative Producer and Photo Art Director, where they conceptualized and generated new ideas for fashion editorial, lifestyle, and E-com photo and video shoots while overseeing model casting, location securement, and personnel relations. From 2001 to 2010, they worked as a Freelance Photographer, producing photo shoots for Editorial, E-Comm, and Commercial clients. From 2010 to 2015, they were the Founder, Editor in Chief, and Creative Director of The WILD Magazine, championing all creative direction and leadership for the development and management of visual and written print and web content. Lastly, from 2015 to 2021, they worked as an Art Director at MM.LaFleur, optimizing the company brand across all channels and supervising an interdisciplinary and highly creative design team.

Giovanna B. attended the London College of Fashion, University of the Arts London from 1996 to 1998, where they obtained a Higher National Diploma (HND) in Fashion Styling and Photography. In 2007, they also obtained a Certificate in Film Directing from the New York Film Academy.