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Michelle Morales Castro has extensive experience in community management and content creation, currently serving as Community Content Manager and Community Manager at BESO by LLYC since March 2015, where responsibilities include managing social media for notable brands such as Soriana and Estée Lauder. Previous roles include co-hosting the StartUps Radio program at Universidad de la Comunicación, serving as a style editor at the UNAM's Instituto de Ingeniería, and working as a community manager for Socialand's POSiBLE project, which won a bronze Effie award in 2014. Michelle has also held positions in communication coordination, radio broadcasting, and editorial roles, demonstrating a strong background in research, writing, and content management. Academically, Michelle holds a Master's degree in Latin American Letters, specializing in fantastic literature, and a Bachelor's degree in Journalism and Collective Communication, both from Universidad Nacional Autónoma de México.