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Fernando Pérez has over a decade of experience in creative roles within various companies. Fernando currently serves as the Head of Creativity and Art Production at BESO by LLYC. Prior to this, they were the Chief Creative Officer at Trabajo en Digital, where they successfully led visual and conceptual creativity, including the Dalia campaign. Fernando'sprevious experience includes roles as a Director of Creativity at Provoc-Arte, a Director of Creativity at Gerry & Gerry, and a Senior Creative at Business Insight Group. Fernando also worked as a Designer at MVS Radio and held positions as a Junior Art at Brain in Motion and 3 IDEAS Postproduccion. Overall, Fernando's work experience showcases a strong background in creative direction, project management, and account management for clients across various industries.

From 2006 to 2010, Fernando Pérez attended Centro Universitario de Mercadotecnia y Publicidad, where they obtained a Licenciatura en Publicidad. The specific field of study is not provided.