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Everson Báez Cortés is a seasoned professional in communication and media with extensive experience in various roles. Currently serving as a MAKER at BESO by LLYC since October 2023, Everson previously founded and directed Traducción audiovisual, focusing on advertising and corporate communication from September 2010 to March 2020. Everson held the position of Jefe de medios de comunicación at Transportes K from 2013 to 2014, enhancing user experiences through innovative communication strategies. As a Planner Creativo at Donde Studio Comunicación Integral in early 2012, Everson developed campaigns based on market analysis and client proposals. Earlier experience includes an internal communication role at Procter & Gamble Mariscala, managing projects and producing effective audiovisual materials from September 2010 to December 2011. Educational qualifications include a Licentiate degree in communication and media studies from Tecnológico de Monterrey and specialized training in screenplay writing at EICTV.