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Cleia Calpena has a solid work experience in various roles related to digital analysis and business analysis. Cleia began their career as a Billing Specialist at Colt Technology Services in 2006 and then moved on to work as a Marketing Specialist at Research In Motion - BlackBerry in 2007. In 2010, they joined Grupo Docout as a Business Analyst and stayed in this role until 2014. Cleia then worked as a Digital Analyst at Vocento from 2015 to 2016, followed by a role as a Digital Analyst at Infoempleo in 2016-2017. Cleia then joined DABA (Nespresso exclusive distributor) as an E-commerce Analyst & CRO in 2017 and continued in this role until 2022. Currently, they hold the position of E-commerce Analyst & CRO at Bershka from April 2022. Overall, Cleia has gained significant experience and expertise in the field of e-commerce analysis and CRO.

Cleia Calpena holds a Master's Degree in Web Analytics from KSchool, which they obtained in 2016. Prior to that, they completed their Bachelor's Degree in Business Administration and Marketing at ESIC Business & Marketing School in 2009. Cleia also obtained a certification in MIDE CRO from MIDE 360 in 2021.