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Dhershana Punniyamoorthy is a Lead Analyst at Beroe Inc since June 2016, specializing in market research including Primary and Secondary Market Research, subscriptions, and pharmaceutical data. Key responsibilities include tracking market dynamics and providing insights to aid buyers in procurement strategies. Previous roles include Senior Research Analyst, where Dhershana managed comprehensive research projects for Fortune 500 clients across various sectors, and Research Analyst, focusing on market intelligence and strategic analysis. Earlier experience includes an internship at Frost & Sullivan in marketing communications, and at The New Indian Express. Educational qualifications include a Master of Arts in Communication and Media Studies from the University of Madras and a Bachelor of Engineering in Electrical and Electronics Engineering from Anna University.