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Katie Shpak is a seasoned marketing professional with a strong background in inbound marketing, content creation, and business development. Currently the Marketing Director and Accountability Partner at BerniePortal, Katie leads the inbound marketing team, driving a significant increase in qualified leads and team retention while optimizing marketing strategies through KPI analysis. Prior experience includes owning Beauty Begins Within, where Katie specialized in health and wellness coaching, achieving notable ROI through innovative marketing and personalized client programs. Previously, roles at Post University involved managing client relationships and marketing strategies, while earlier experiences as a Fitness Manager and Certified Personal Trainer honed leadership and client engagement skills. Katie holds a Bachelor of Arts in English from Eastern Connecticut State University and an MBA in Marketing from Post University.