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Luis Zelman has extensive experience in the irrigation industry, currently serving as Director General and General Manager of Bermad Europe and Bermad Italia since May 2010. Previously, Luis held the position of Director Adjunto and VP of Sales and Marketing at Plastro Irrigation Iberica from July 2006 until February 2010, when the company was acquired by John Deere Water. Luis began their career as Director General at Israriego, part of the Plastro Group, from 1989 to 2000. Luis holds an MBA in International Marketing from Tecnológico de Monterrey.