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Mizuni K.

Senior Paid Media Manager at Berkshire Hathaway Automotive

Mizuni K. has a diverse work experience in various roles and industries. Beginning in 2009, Mizuni worked as a Mistress of Ceremonies/TV Show Host for TVB, hosting both public and commercial events. Mizuni also held the title of Miss Hong Kong during this time and represented Hong Kong and TVB at various local and national events.

In 2011, Mizuni joined Go Auto as an e-Commerce and Marketing Analyst, where they managed 30 websites and coordinated with the in-house SEM team to strategize and execute online marketing campaigns. Mizuni also successfully executed email marketing campaigns during their time at Go Auto.

In 2014, Mizuni moved on to Call Box (CI) as a Digital Marketing Manager for SaaS Products. Here, they led the paid media and email marketing divisions, managed digital partnerships, optimized client paid media accounts, and built prospect lists for pipeline construction. Mizuni also recruited, trained, and managed the Digital Marketing Team.

In 2017, Mizuni joined Berkshire Hathaway Automotive as the Paid Digital Marketing Team Lead. Mizuni was responsible for managing and training the paid media team, as well as overseeing large budgets and various advertising channels to generate demand for franchised dealers. Mizuni also built relationships with major players in the industry, such as Google and Meta.

Within Berkshire Hathaway Automotive, Mizuni was promoted to the role of Paid Media Manager. Mizuni successfully managed a large annual budget portfolio across multiple channels and provided consulting services to stores and franchisees nationwide on their performance media. Mizuni drove innovation in campaign optimization, A/B testing, and new publisher platform pilots, resulting in improved click-through rates and cost-per-click.

Currently, Mizuni holds the position of Head of Paid Media at Berkshire Hathaway Automotive. In this role, they continue to manage large budgets across various advertising channels and consults stores and franchisees nationwide. Mizuni is dedicated to offering best-in-class service and continuously driving strategy evolution.

Mizuni K. has obtained a Bachelor of Commerce (B.Com.) degree in Marketing from the University of Alberta. In addition, they have acquired certifications in Adwords Advanced Search, Adwords Fundamentals, Digital Analytics Fundamentals, and Microsoft Ads from Google and Microsoft respectively. The specific years and months in which these certifications were obtained are not provided.

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