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Lorna Field is a seasoned professional in digital content and strategy, currently serving as the Digital Content and Strategy Manager at St. Jude Children's Research Hospital - ALSAC since April 2022. With extensive experience as the Digital Strategy Manager at Berghahn Books Inc since April 2015, Lorna evaluates market dynamics to enhance the company's value propositions and utilizes analytical solutions to improve marketing ROI. Previous roles include Digital and Social Marketing Coordinator and Communications Strategist at City Leadership, as well as various positions at Berghahn Books, where Lorna started as a Marketing Assistant. Early career experiences include social media internships at TheCast.tv and Random House, and guest services at Eastland Suites Hotel & Conference Center. Educational credentials include a Master of Science in Publishing from New York University and a Bachelor of Arts in English from Christian Brothers University.