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Jonas Friedrich is an experienced product and supply chain manager with a strong background in the sports industry. Currently serving as Produktmanager Own Brands at Bergfreunde since December 2023, Jonas previously held the position of Head of Product Management at STRYVE, overseeing product development from inception to distribution. A significant tenure at uhlsport GmbH included roles such as Senior Process & Supply Chain Manager, where Jonas focused on digitalizing purchasing processes, and Manager of Product Development and Purchasing for hardware and goalkeeper gloves. Previous entrepreneurial experience includes co-founding Bart & Friedrich GbR, selling personalized glass water bottles, and a professional handball career at VFL Pfullingen, where Jonas also managed social media efforts. Jonas holds a Master of Arts and a Bachelor of Arts in Sportmanagement from the University of Tübingen.