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Karen Lurie is a seasoned marketing professional with extensive experience in customer relationship management and lifecycle marketing. Currently serving as Senior Lifecycle Marketing Manager at BentoBox since August 2022, Lurie previously held roles including Senior Manager of Email & Loyalty Marketing at Helen of Troy and Email and CRM Marketing Manager at Roofstock. Key achievements include significantly increasing opt-in emails and reducing unsubscribes, optimizing customer communication strategies, and driving engagement through data-driven CRM initiatives at companies such as SimpliSafe and Zipcar. Lurie possesses a comprehensive background in marketing automation, segmentation strategy, and lead generation, supported by a Master’s degree in Direct Marketing & Communications from New York University and a Bachelor’s degree in Marketing from Northeastern University.