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Erika N. is a seasoned paid media consultant with over 20 years of experience and a planned media spend exceeding $250MM across various B2B and B2C clients. Currently serving as Senior Paid Media Manager at BentoBox and Principal & CEO at Lighthouse Digital, Erika has a robust background that includes roles as a Paid Media Strategist at Lazar Marketing Consulting and experience in organizations such as Bulletproof 360, Code42, and Yesler. Erika has specialized in digital media strategy, agency management, and performance optimization, consistently driving innovation and effectiveness in marketing efforts. Erika holds a Bachelor of Science in Management and Marketing from Western Washington University.