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Anurag Mishra is a seasoned professional with extensive experience in the consumer goods sector, currently serving as the Director of the Consumer Goods Practice at Benori Knowledge since May 2020. Prior to this role, Anurag held positions including Senior Manager in the consumer goods practice at Evalueserve and Co-Founder of GOMA, where responsibilities encompassed consulting on market assessments, supply chain benchmarking, and market entry strategies. Anurag's career includes experience at The Boston Consulting Group and various roles at Evalueserve, and Procter & Gamble, focusing on market strategy and planning. Anurag holds a PGDM in Retail Management and Marketing from ITM, Navi Mumbai, and a degree in Hotel Management from IHM PUSA.