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Federica Carrafiello is an experienced marketing professional with a strong background in digital and e-business marketing. Currently serving as E-Business Marketing Manager at Benetton Group since August 2021, Federica has previously held significant positions at Samsung Electronics Italia, including Go to Market and Digital Marketing Manager within the Home Appliances sector. Additional roles include Senior Digital Account at Ogilvy Italia, and various account management positions at The Big Now, Cayenne Italia, and Lowe Pirella SpA, demonstrating versatility across different industries. Federica's academic credentials include a Laurea Magistrale in Editoria, Comunicazione Multimediale e Giornalismo from Sapienza Università di Roma and a Master's degree in Marketing e Comunicazione d'Impresa from Accademia di Comunicazione, complemented by international experience through a GAED Master at Université de Paris Nanterre.