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Soledad Guercioni is a highly experienced professional in the research and consulting fields, currently serving as Senior Vice President at BSG since October 2020, after previously holding the role of Vice President there. Prior to joining BSG, Soledad was a self-employed Research Consultant from April 2018 to October 2020. Soledad's background includes significant tenure at Benenson Strategy Group from February 2010 to April 2018, where positions ranged from Associate/Project Manager to Vice President. Earlier experience includes roles at GfK Custom Research North America and Mercaconsult Research. Soledad began the career as an intern at El Nacional and has a strong educational foundation with a Bachelor in Arts from UCAB and a Master’s in Marketing from Baruch College. Key skills include managing research projects, designing research instruments, and proposal writing.