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Bessy Nikolaou has over 22 years of experience as a digital marketer and business strategist. Bessy is currently working as the Fractional CMO at Bessy Inc, where they accelerate the growth of export-oriented brands in the health industry. Previously, they worked as the Leader of Digital Strategy at Time + Space Media from September 2008 to November 2015. In this role, they developed digital media strategies for various clients and trained a team in online advertising and data-driven marketing. From May 2006 to July 2008, Bessy was a Marketing Manager at Torstar Digital, focusing on digital marketing strategies. Prior to that, they held roles as a Marketing Manager and Affiliate Program Manager at Tucows Inc.

Bessy Nikolaou attended Halifax Grammar School from 1989 to 1997. During their time there, they did not obtain a degree or study any specific field. In 1993, they enrolled at Dalhousie University and graduated in 1997 with a Bachelor of Arts degree in Sociology and Social Anthropology.

In terms of additional certifications, Bessy Nikolaou obtained the following:

- In May 2009, they received a Google AdWords Certification from Google.

- In January 2013, they completed an Applied Leadership & Management Course from Bluteau DeVenney.

- In October 2014, they obtained a Google Analytics Certification from Google.

- In April 2015, they acquired an Advanced Social Media Strategy Certificate from Syracuse University.

- In July 2015, they received the Google Tag Manager Certification from Google.