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Peter Westerholm is a seasoned professional with extensive experience in business development and management across various sectors, including healthcare and hospitality. Currently serving as a Senior Business Developer at Bemlo since March 2024, Peter is involved in strategizing business development plans aimed at enhancing revenue and market presence. Prior to this role, Peter co-founded and served as CEO at Vivium, a centralized SaaS platform facilitating efficient interactions between healthcare providers and staffing companies. Peter's earlier tenure at Medlink Nordic AB included diverse roles such as CEO, Head of Sales, and Consultant Manager, focusing on overall business operations, sales activities, and personnel development. Additionally, Peter held key positions at Primo Ciao Ciao, including Restaurant Manager and Board Member, where responsibilities spanned from recruitment and training to budget management and operational oversight.