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Kimberly Posthumus has extensive experience in online marketing and e-commerce, currently working at BEMA Beauty Products since January 2018, focusing on online and email marketing strategies. Prior to this role, Kimberly engaged in promotional activities for Johma from June 2015 to November 2018, enhancing product awareness in the Netherlands and Germany. Kimberly also served as an Online Marketeer at LimeSquare brand improvement between August 2015 and February 2017, managing various online marketing projects and newsletter campaigns. An academic background in Commercial Economics was obtained from Saxion University of Applied Sciences, completing a Bachelor of Commerce from 2013 to 2018. Research conducted during studies centered on effective online communication strategies for targeted audience engagement. Expertise includes proficiency with tools such as Google Adwords, Google Analytics, Mailchimp, and Hootsuite.