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Edwin Strauss has a diverse range of work experience in the field of research and consulting. Edwin founded Beluga.net in 2017 and currently serves as the Founder & Managing Director, responsible for Insights & Strategy. Prior to that, they worked as a Unit Director Consumer Research at Point-Blank International from 2013 to 2016. In 2013, they were also the Director Client Services at Market Logic Software. From 2004 to 2012, Edwin was the Owner of esores, where they provided research and consulting services. Edwin also worked as a Research Manager at SINUS Markt- und Sozialforschung GmbH from 2000 to 2003.

Edwin Strauss earned their M.A. in Politics and Philosophy from Leibniz Universität Hannover from 1995 to 2000. In addition, they pursued a Master of Arts (MA) in Mass Communication/Media Studies from Hanover University of Music, Drama and Media, graduating during the same period from 1997 to 2000.