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Sharon Ben Shmuel serves as the VP of Digital Marketing at Belong.Life since February 2024. Previously, Sharon held the position of Head of Marketing and User Acquisition Lead at Beach Bum from August 2020 to February 2024. Prior experience includes being Head of Marketing at South River Dynamics, where responsibilities encompassed defining web assets and user acquisition strategies for an e-commerce fashion company, and leading user acquisition efforts at Treexor for a Spanish media group. Sharon co-founded MarginAxe.com, a performance agency for the gaming sector, serving as Marketing Director from July 2010 to April 2013, and held a Marketing Director role at Matomy Media Group focusing on SEM from January 2007 to June 2010. Academic credentials include a Bachelor of Law from The Hebrew University of Jerusalem, obtained between 2001 and 2005.