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Kobi Yosef is an experienced digital marketing professional with a strong focus on acquisition and pay-per-click (PPC) strategies. Currently serving as the Head of Acquisition at Belong.Life since December 2021, Kobi has previously held roles including Head of PPC at Qiwi Enterprise Solutions, Head of User Acquisition at Perion Network, and various leadership positions at William Hill, where responsibilities included leading the UK PPC teams. Earlier experience includes roles as a PPC Account Manager at Online365 and a PPC & Media Account Manager at Interlogic. Kobi's educational background includes a Bachelor of Science in Environmental Studies from The Hebrew University of Jerusalem and a degree in Investment Management from Megamot College, complemented by studies at New Media College.