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Michael Halston is an accomplished marketing technology executive with extensive experience in digital strategy and transformation. Currently serving as Vice President of Marketing Technologies at Medium Giant since March 2022, Michael oversees the development and improvement of the company's marketing and advertising technology stack. Prior roles include Executive Director positions at Conversion Alliance and the Chicago Tribune Media Group, where Michael led digital strategy and managed digital solutions for multiple prominent media entities. Additionally, Michael has a strong background in digital marketing services sales and account management from previous roles at NOVA Business Technologies, Motiv8 Agency, Tribune Content Solutions, and 435 Digital. With a career spanning over two decades, Michael has successfully driven revenue growth and digital innovation across various organizations.