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Matthew Hook has a diverse background in marketing and consulting. Matthew currently serves as the Director of Media Strategy at Medium Giant since March 2023. Prior to this, they worked as a Freelance Marketing Consultant at Matt Hook Consulting since September 2013. In addition, Matthew served as the Head of Growth at Flexia from May 2022 to October 2022. Matthew also gained valuable experience as a Paid Media Director at MMI Agency from May 2021 to May 2022. Before that, they were a Digital Marketing Strategist at OuterBox Solutions, Inc. from May 2018 to March 2021. Matthew's previous roles include Digital Marketing Specialist at E3 Local from February 2017 to May 2018, Trivia Host at Last Call Trivia from September 2012 to May 2018, Digital Project Manager at Orchard Digital Marketing from April 2015 to January 2017, Digital Marketing Specialist at Naked Lime from June 2014 to April 2015, and Assistant Track and Cross Country Coach at Archbishop Moeller High School from March 2008 to June 2015.

Matthew Hook attended Archbishop Moeller High School from 2000 to 2004, where they completed their high school education. Following that, they enrolled in Ohio University from 2004 to 2011, where they obtained a Bachelor of Science degree in Magazine Journalism. In terms of additional certifications, Matthew obtained the Google Ads certification from Google in December 2019 and the Google Analytics certification from Google in August 2019.