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Israel Lugo-Machado is an experienced professional in operations and media, currently serving as Operations Manager at BellRock Brands since June 2019. Previously, Israel was a Producer and Sports Commentator for El Puente Aéreo Extendido, a radio program focused on local and international basketball, from December 2015 to June 2019. Israel also held the position of President at Se Acabó el Juego from January 2012 to June 2019 and worked as a Retail Sales Consultant at AT&T from 2008 to 2015, focusing on customer experience and sales objectives. Earlier, Israel was a Merchandiser at The Retail Group from January 2006 to August 2008, where strategic planning for product sales was a key responsibility. Educational background includes a Bachelor’s Degree in Communication and Media Studies from Universidad Central de Bayamón, completed in 2005.