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Alek Bošković is a seasoned professional in the music and media industries with a career spanning over 17 years. Current roles include Senior Artist Relation/Label Manager and Artist Relation Manager at Believe since April 2022. Previously, Alek served as Media Network Marketing Manager at Red Bull from November 2018 to March 2022, and as Senior Promotion & New Media Manager at Universal Music Group from May 2011 to November 2018. Experience also includes roles as a Radio Host at B92, Music Co-Curator for Resonate Festival, and Co-founder of the IDAHO Week Festival. Alek has a background in event planning and production, established a freelance career as a Producer and PR, and worked as a TV Host, editor, and journalist at Balkan Media. Alek holds a degree from the Faculty of Media and Culture and graduated from Gymnasium "Sveti Sava."