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Walid El Swayfy is an experienced marketing professional with a strong background in brand management, trade marketing, and sales strategy, currently serving as the Sales Strategy and Planning Manager at Bel since November 2017, after holding various roles, including Senior Trade Marketing Manager and Brand Manager. Prior to joining Bel, Walid El Swayfy was a Brand Manager at Savola Group, focusing on cooking oil brands, and previously held positions as Assistant Brand Manager and Marketing Assistant. Educational qualifications include a Master of Business Administration from Paris ESLSCA Business School and a Bachelor's degree in Marketing from The American University in Cairo. Walid El Swayfy's expertise encompasses market analysis, pricing strategies, and the development of innovative marketing communication campaigns, contributing to significant brand equity enhancement and revenue growth.